Bundling

Bundling generates wealth by packaging many different tools into a single “must-have” deal. You don’t need a salesman’s permission to close these deals because the value of the “package” is so obvious. The secret sauce is making the different products work so well together that buying them separately feels like a mistake. This model increases the amount every customer spends while keeping them locked into your world. Microsoft 365 and Disney+ show how to win by giving people everything they need in one click.